Top App Development & eCommerce Website Design in Qatar | New Waves https://www.new-waves.net New Waves specializes in professional App Development, Website Design, and eCommerce solutions in Qatar. Transform your business today! Fri, 27 Oct 2023 13:49:44 +0000 en-US hourly 1 Top App Development & eCommerce Website Design in Qatar | New Waves New Waves specializes in professional App Development, Website Design, and eCommerce solutions in Qatar. Transform your business today! clean A Complete Step-By-Step Guide To Creating An Affiliate Marketing Program For Your Business Brand, Products, Or Services https://www.new-waves.net/guide-to-creating-an-affiliate-marketing-program/ https://www.new-waves.net/guide-to-creating-an-affiliate-marketing-program/#respond Fri, 17 Feb 2023 20:38:54 +0000 https://www.new-waves.net/?p=11041 Affiliate marketing is a powerful and cost-effective way to promote your business, brand, products, or services, and drive more sales. By leveraging the power of affiliates, businesses of all sizes can expand their reach and tap into new audiences, all while generating more revenue. However, setting up an effective affiliate marketing program can be a complex process, especially for those who are new to the field. In this article, we will provide a step-by-step guide to creating an affiliate marketing program for your business, covering the essential keywords and phrases related to this topic, including affiliate networks, recruitment, marketing materials, optimization, and more. By following these steps, you can build a successful affiliate marketing program and achieve your business objectives with ease.

1. Define Your Goals and Objectives

The first step in creating an affiliate marketing program is to define your goals and objectives. What do you want to achieve through your affiliate program? Do you want to increase sales, generate leads, improve brand recognition, or something else entirely? By setting clear goals and objectives, you’ll be better equipped to measure the success of your program and make necessary adjustments.

Defining your goals and objectives is the first and most important step in creating an effective affiliate marketing program for your business. Here’s a step-by-step guide to help you define your goals and objectives:

Step 1: Understand your business

Before you can define your goals and objectives, you need to have a clear understanding of your business. What products or services do you offer? Who is your target audience? What are your unique selling points?

By answering these questions, you can identify the key areas of your business that you want to promote through your affiliate program.

Step 2: Identify your target audience

Once you understand your business, you need to identify your target audience. Who are the customers you want to reach through your affiliate program? What are their demographics, interests, and behaviors?

By understanding your target audience, you can tailor your affiliate program to their specific needs and interests.

Step 3: Define your goals

With your business and target audience in mind, it’s time to define your goals. What do you hope to achieve with your affiliate marketing program? Do you want to increase website traffic, generate more sales, or build brand awareness?

Be sure to set specific, measurable goals that you can track over time.

Step 4: Determine your commission structure

One key aspect of defining your goals is determining your commission structure. How much will you pay your affiliates for each sale or lead they generate? Will you offer a flat rate or a percentage of the sale?

Your commission structure should be competitive and attractive enough to encourage affiliates to promote your products and services.

Step 5: Set objectives

Finally, set objectives that will help you achieve your goals. For example, if your goal is to increase website traffic, your objectives might include increasing the number of affiliates who promote your products or improving your search engine rankings.

Be sure to set realistic objectives that are achievable within your budget and timeline.

Example: Let’s say you run a health and wellness business that sells supplements, and you want to create an affiliate marketing program to increase sales. Your goals might include increasing revenue by 20% in the next 6 months, and your target audience might be health-conscious individuals aged 25-45.

To achieve these goals, you might offer affiliates a 10% commission on all sales they generate, and your objectives might include increasing the number of affiliates in your program to 50 within the next 3 months and improving your product page conversion rates by 5% within the next month.

By following these steps and creating a clear set of goals and objectives for your affiliate marketing program, you’ll be well on your way to creating a successful and effective program that drives revenue for your business.

2. Choose an Affiliate Network or Software

The next step is to choose an affiliate network or software to help you manage your program. There are many different options available, such as ShareASale, Commission Junction, and ClickBank. These networks provide a platform where you can list your products and services and recruit affiliates to promote them.

Choosing the right affiliate network or software is a crucial step in creating a successful affiliate marketing program for your business. Here’s a step-by-step guide to help you choose the best affiliate network or software for your needs:

Step 1: Understand your business and affiliate marketing needs

Before you start looking for an affiliate network or software, you need to have a clear understanding of your business and your affiliate marketing needs. What products or services are you offering, and who is your target audience? What type of commission structure do you want to use, and what features are important to you?

By answering these questions, you can identify the key features and functionality that you need in an affiliate network or software.

Step 2: Research and compare different options

There are many different affiliate networks and software available, each with their own unique features and pricing structures. Take the time to research and compare different options, focusing on the ones that are best suited to your business and affiliate marketing needs.

Look for reviews and feedback from other users, and pay attention to the types of businesses that each network or software is best suited for.

Step 3: Consider the network or software’s reputation and track record

It’s important to choose an affiliate network or software with a strong reputation and track record of success. Look for networks or software that have been around for a while and have a proven track record of helping businesses like yours succeed.

Check out the company’s website, look for testimonials or case studies, and consider reaching out to other businesses or affiliates who have used the network or software to get their feedback.

Step 4: Evaluate the network or software’s features and functionality

Once you’ve narrowed down your options, it’s time to evaluate each network or software’s features and functionality. Look for features like tracking and reporting, commission management, and support for different types of promotions (e.g., coupon codes, product reviews, etc.).

Consider how easy the software is to use and whether it offers any additional features that could be helpful for your business.

Step 5: Consider pricing and fees

Finally, consider the pricing and fees associated with each affiliate network or software. Look for networks or software that offer transparent pricing and don’t charge any hidden fees or commission rates that are too high.

Consider whether the network or software offers any additional value, such as customer support or educational resources, that could make it worth the investment.

Example:

Let’s say you run an online fashion store and you want to create an affiliate marketing program to increase sales. After researching and comparing different options, you’ve narrowed your choices down to two affiliate networks: ShareASale and Commission Junction.

ShareASale offers features like real-time tracking and reporting, custom tracking codes, and support for different types of promotions, as well as a user-friendly interface. Commission Junction, on the other hand, offers more advanced tracking and reporting features, as well as a larger network of affiliates and an extensive library of educational resources.

After evaluating the features and pricing for each option, you decide that ShareASale is the best choice for your business, as it offers the functionality you need at a reasonable price point. By following these steps and choosing the right affiliate network or software for your needs, you’ll be well on your way to creating a successful and effective affiliate marketing program.

Here are some of the best affiliate networks and software options, along with a brief description and recommendations to help you choose the right one for your business:

  1. ShareASale
    ShareASale is an affiliate network that offers a wide range of products and services from various merchants. It is known for its easy-to-use interface, real-time tracking, and detailed reporting, making it a popular choice for both affiliates and merchants.

Recommendation: Good for businesses in industries such as fashion, food, health and wellness, and home and garden.

  1. Amazon Associates
    Amazon Associates is one of the most popular affiliate networks, allowing you to earn commissions by promoting Amazon products on your website or social media platforms. With a vast selection of products and easy-to-use tools, Amazon Associates is an excellent choice for beginners.

Recommendation: Ideal for businesses with an online retail component or those in a related industry.

  1. Awin
    Awin is an affiliate network that offers a global reach, with over 13,000 advertisers and 100,000 publishers worldwide. It provides access to a range of tools, including real-time reporting, tracking, and payment processing, making it a popular choice for businesses of all sizes.

Recommendation: Ideal for businesses that want to reach a global audience and have the resources to support an international program.

  1. CJ Affiliate
    CJ Affiliate is one of the largest affiliate networks, offering access to over 3,000 advertisers and a wide range of products and services. It offers advanced reporting and tracking features, as well as customized commission structures, making it a popular choice for businesses in various industries.

Recommendation: Best for businesses that want to have access to a broad range of products and services, and have a large budget to work with.

  1. Impact Radius
    Impact Radius is a comprehensive affiliate marketing platform that offers a range of tools, including tracking, reporting, and payment processing. It is known for its high-quality affiliate partnerships, making it an excellent choice for businesses that want to work with top-tier affiliates.

Recommendation: Good for businesses in the financial, health, and technology industries that are willing to invest in a robust platform.

  1. FlexOffers
    FlexOffers is an affiliate network that offers access to a wide range of products and services, with over 12,000 merchants and 500,000 affiliates worldwide. It offers advanced tracking and reporting features, as well as customized commission structures, making it a popular choice for businesses of all sizes.

Recommendation: Ideal for businesses in industries such as technology, finance, and home and garden.

In summary, choosing the right affiliate network or software is essential to the success of your affiliate marketing program. By carefully considering your needs, budget, and goals, and comparing the features and benefits of each option, you can select the one that best meets your needs and helps you achieve your objectives.

3. Set Up Your Affiliate Program Terms and Conditions

Your affiliate program terms and conditions should outline the terms of your program, including commission rates, payment schedules, and any other requirements or expectations you have for your affiliates. This information should be clear and concise so that potential affiliates can easily understand what they are agreeing to.

Setting up clear and concise terms and conditions for your affiliate program is essential for creating a successful and legally compliant affiliate marketing program for your business, brand, products, or services. Here’s a step-by-step guide to help you set up your affiliate program terms and conditions:

Step 1: Define your program rules

Before you start creating your terms and conditions, you need to define your program rules. This includes setting the commission rate, tracking and payout methods, cookie duration, promotional methods, and other important guidelines.

For example, your commission rate might be 10% per sale, you may use a 30-day cookie duration, and you may allow affiliates to promote your products through social media, email marketing, and website promotion.

Step 2: Include legal requirements

Your affiliate program terms and conditions must include legal requirements such as FTC compliance, GDPR, and other relevant regulations. This includes disclosing that your affiliates are being paid for their promotions and providing a privacy policy.

For example, you could state that affiliates must comply with all applicable laws and regulations, including the Federal Trade Commission (FTC) guidelines, and must disclose their relationship with your business.

Step 3: Define prohibited activities

To protect your business and brand, you need to clearly define prohibited activities for your affiliates. This may include activities such as spamming, false advertising, and promoting your products on illegal or inappropriate websites.

For example, you could state that affiliates must not engage in any activities that could harm your brand or reputation, including spamming, unauthorized use of your intellectual property, and promotion of your products on websites that violate applicable laws and regulations.

Step 4: Include termination clauses

You must include termination clauses in your terms and conditions, specifying the conditions under which you can terminate an affiliate’s participation in your program. This may include activities such as fraudulent or abusive behavior, violation of program rules, or other breaches of your terms and conditions.

For example, you could state that you reserve the right to terminate an affiliate’s participation in your program if they engage in fraudulent or abusive behavior, violate your program rules, or breach your terms and conditions.

Step 5: Have a lawyer review your terms and conditions

It’s important to have a lawyer review your terms and conditions to ensure they are legally compliant and protect your business. Your lawyer can help you identify any potential legal issues, ensure you are complying with relevant regulations, and make any necessary changes to your terms and conditions.

Once your terms and conditions are finalized, you should make them easily accessible on your website and require all affiliates to agree to them before joining your program.

In conclusion, setting up clear and concise terms and conditions for your affiliate program is crucial to creating a successful and legally compliant program. By following these steps, you can ensure your terms and conditions protect your business, comply with relevant regulations, and provide a clear and transparent framework for your affiliates.

4. Recruit Affiliates

Once you’ve set up your program, it’s time to recruit affiliates. Reach out to bloggers, influencers, and other online marketers who may be interested in promoting your products or services. You can also use the affiliate network or software you chose in step 2 to help you find and recruit affiliates.

Recruiting affiliates is an essential part of creating a successful affiliate marketing program for your business, brand, products, or services. Here’s a step-by-step guide to help you recruit affiliates:

Step 1: Identify your target affiliates

Before you start recruiting affiliates, you need to identify your target affiliates. These are the people or businesses who have an audience that would be interested in your products or services. Consider what types of websites, blogs, social media channels, or other channels your target audience is likely to use.

For example, if you sell beauty products, your target affiliates may include beauty bloggers, social media influencers, and websites that focus on makeup and skincare.

Step 2: Create a list of potential affiliates

Once you have identified your target affiliates, create a list of potential affiliates that you would like to work with. This can include both large and small affiliates, as well as those who may not have promoted affiliate products before.

For example, you could use tools like Google, social media, or affiliate directories to find potential affiliates that match your target audience.

Step 3: Reach out to potential affiliates

Once you have a list of potential affiliates, reach out to them to introduce your program and explain the benefits of partnering with your business. Be sure to highlight the commission rate, cookie duration, and other important program details.

For example, you could send a personalized email to each potential affiliate explaining how your products or services could benefit their audience and offering to provide them with custom affiliate links and promotional materials.

Step 4: Provide affiliate resources

To help your affiliates promote your products effectively, provide them with resources such as promotional materials, product information, and sample content. This will make it easier for them to create effective promotions that drive sales and commissions.

For example, you could provide your affiliates with a variety of promotional materials, such as banners, images, and social media posts, as well as product descriptions and reviews that they can use in their promotions.

Step 5: Build a relationship with your affiliates

Building a strong relationship with your affiliates is crucial for maintaining a successful affiliate program. Keep in touch with your affiliates and provide them with ongoing support and guidance to help them promote your products effectively.

For example, you could send regular newsletters or updates to your affiliates with new product releases, special promotions, and other relevant information. You could also offer them personalized support and guidance to help them optimize their promotions and increase their commissions.

In conclusion, recruiting affiliates is a critical step in creating a successful affiliate marketing program for your business, brand, products, or services. By following these steps, you can identify and reach out to potential affiliates, provide them with resources and support, and build a strong relationship that drives sales and commissions.

5. Provide Your Affiliates with Marketing Materials

To make it easier for your affiliates to promote your products or services, you should provide them with marketing materials such as banners, product images, and promotional copy. These materials should be professionally designed and should accurately represent your brand and your products.

Providing your affiliates with marketing materials is an important step in creating a successful affiliate marketing program for your business, brand, products, or services. Here’s a step-by-step guide to help you provide your affiliates with marketing materials:

Step 1: Understand what marketing materials your affiliates need

The first step in providing your affiliates with marketing materials is to understand what types of materials they need to effectively promote your products or services. This can include things like product images, promotional banners, social media posts, and email templates.

To get a better understanding of what your affiliates need, consider reaching out to them and asking what types of materials would be most helpful in promoting your products or services.

Step 2: Create a library of marketing materials

Once you have a good understanding of what types of materials your affiliates need, it’s time to create a library of marketing materials that they can access and use. This can include images, banners, videos, social media posts, and more.

Make sure that the materials are high-quality and visually appealing. They should also be customizable so that your affiliates can add their own affiliate links and branding.

Step 3: Make the marketing materials easily accessible

To ensure that your affiliates can easily access the marketing materials, make them available in a centralized location. This could be a dedicated page on your website or a shared folder on a cloud-based storage platform.

Make sure that the marketing materials are organized in a logical and easy-to-navigate way. Consider grouping them by product category or by the type of marketing material.

Step 4: Regularly update the marketing materials

To keep your affiliates engaged and motivated, it’s important to regularly update the marketing materials with fresh content. This could include new product images, promotional banners for seasonal events, and social media posts with the latest product information.

Make sure that your affiliates are notified of any updates to the marketing materials, so they can take advantage of the latest content.

Step 5: Provide guidance on how to use the marketing materials

While providing your affiliates with marketing materials is important, it’s also important to provide them with guidance on how to effectively use these materials to promote your products or services.

Consider creating a guide or tutorial on how to use the marketing materials effectively. This could include tips on how to create effective social media posts or how to incorporate the marketing materials into a blog post.

In conclusion, providing your affiliates with marketing materials is an important step in creating a successful affiliate marketing program for your business, brand, products, or services. By following these steps, you can create a library of high-quality marketing materials that are easily accessible to your affiliates, regularly update the materials with fresh content, and provide guidance on how to effectively use the materials to drive sales and commissions.

6. Monitor Your Program’s Performance

Once your program is up and running, you’ll need to monitor its performance to ensure that it’s meeting your goals and objectives. Use the reporting features provided by your affiliate network or software to track sales, leads, and other metrics. Use this data to identify areas where you can improve your program.

Monitoring your program’s performance is a critical step in creating a successful affiliate marketing program for your business, brand, products, or services. Here’s a step-by-step guide to help you monitor your program’s performance:

Step 1: Set up a tracking system

To monitor your program’s performance, you’ll need to set up a tracking system that allows you to measure key metrics, such as clicks, conversions, and commissions. One of the most popular tracking systems is Google Analytics.

Step 2: Determine your key performance indicators (KPIs)

Before you start monitoring your program’s performance, you need to determine your key performance indicators (KPIs). These are the metrics that you’ll use to evaluate the success of your affiliate marketing program. Some common KPIs include:

  • Click-through rate (CTR)
  • Conversion rate
  • Average order value (AOV)
  • Return on investment (ROI)

Step 3: Analyze your program’s performance

Once you have your tracking system set up and your KPIs defined, it’s time to start analyzing your program’s performance. Look at your KPIs and evaluate how your program is performing against your goals and expectations.

For example, if your conversion rate is lower than you expected, you may need to re-evaluate your program’s commission structure or adjust your marketing materials to better resonate with your target audience.

Step 4: Identify top-performing affiliates

One of the most important aspects of monitoring your program’s performance is identifying your top-performing affiliates. These are the affiliates that are driving the most clicks, conversions, and revenue.

Identifying your top-performing affiliates allows you to reward them for their hard work and build stronger relationships with them. Consider offering bonuses or higher commission rates to your top-performing affiliates.

Step 5: Provide regular reports to your affiliates

To keep your affiliates engaged and motivated, it’s important to provide them with regular reports on how your program is performing. This can include metrics like clicks, conversions, and commissions.

Consider providing your affiliates with a dashboard that allows them to see their performance in real-time. This can help them identify areas for improvement and make adjustments to their marketing strategies.

Step 6: Continuously optimize your program

Finally, it’s important to continuously optimize your program based on the insights you gain from monitoring your program’s performance. This may include adjusting your commission rates, offering new marketing materials, or targeting new affiliate segments.

By continuously optimizing your program, you can ensure that it’s always performing at its best and driving the maximum amount of revenue for your business.

In conclusion, monitoring your program’s performance is a critical step in creating a successful affiliate marketing program for your business, brand, products, or services. By following these steps, you can set up a tracking system, determine your KPIs, analyze your program’s performance, identify top-performing affiliates, provide regular reports to your affiliates, and continuously optimize your program to ensure that it’s always performing at its best.

7. Continuously Optimize Your Program

Finally, it’s important to continuously optimize your program to ensure that it’s as effective as possible. This may involve adjusting commission rates, updating marketing materials, or even changing your program’s terms and conditions. By making ongoing improvements, you’ll be able to maximize the ROI of your affiliate marketing program.

Continuously optimizing your affiliate marketing program is a crucial step in ensuring that it’s always performing at its best and driving maximum revenue for your business. Here’s a step-by-step guide to help you continuously optimize your program:

Step 1: Set clear goals and objectives

Before you can optimize your program, you need to have a clear understanding of your goals and objectives. What are you hoping to achieve with your affiliate marketing program? Do you want to drive more traffic to your website, increase sales, or improve brand awareness?

Once you’ve defined your goals and objectives, you can use them as a benchmark to measure the success of your program and determine where you need to focus your optimization efforts.

Step 2: Analyze your program’s performance

To identify areas for optimization, you need to regularly analyze your program’s performance. Look at key metrics like click-through rates, conversion rates, and commissions to determine where your program is succeeding and where it’s falling short.

Use this information to identify areas for improvement and develop a plan to optimize your program accordingly.

Step 3: Experiment with new strategies

Once you’ve identified areas for improvement, it’s time to experiment with new strategies. This may include testing new commission structures, creating new marketing materials, or targeting new affiliate segments.

Be sure to test these strategies carefully and track their performance to determine whether they’re effective. If a strategy is working well, consider scaling it up. If it’s not, try a different approach.

Step 4: Monitor and adjust

As you implement new strategies and make changes to your program, it’s important to monitor their performance and adjust your approach as necessary. Regularly track your program’s performance and evaluate the impact of your optimization efforts.

If you’re seeing positive results, continue to scale up your efforts in that area. If you’re not seeing the results you want, it may be time to re-evaluate your approach and try something different.

Step 5: Build strong relationships with your affiliates

Finally, building strong relationships with your affiliates is a crucial part of optimizing your program. The better your relationships with your affiliates, the more likely they are to promote your products and services and drive revenue for your business.

Consider offering bonuses or higher commission rates to your top-performing affiliates, providing them with regular reports and updates, and fostering a sense of community among your affiliate network.

In conclusion, continuously optimizing your affiliate marketing program is essential for driving maximum revenue and achieving your business goals. By setting clear goals and objectives, analyzing your program’s performance, experimenting with new strategies, monitoring and adjusting, and building strong relationships with your affiliates, you can ensure that your program is always performing at its best.

In summary, creating an affiliate marketing program requires careful planning and execution. By following these seven steps, you can create a successful program that generates sales, leads, and other valuable outcomes for your business.

]]>
https://www.new-waves.net/guide-to-creating-an-affiliate-marketing-program/feed/ 0
Why Every Business In Qatar Needs Regular Photography And Videography Services https://www.new-waves.net/why-every-business-in-qatar-needs-regular-photography-and-videography/ https://www.new-waves.net/why-every-business-in-qatar-needs-regular-photography-and-videography/#respond Wed, 08 Feb 2023 21:23:35 +0000 https://www.new-waves.net/?p=10907 In today’s highly competitive business landscape, businesses in Qatar need to stand out and make a lasting impression on their target audience. With the rise of digital media and the increasing importance of online presence, regular photography and videography services are becoming increasingly essential for businesses looking to succeed in Qatar.

Visual Storytelling

Visual storytelling is a powerful tool for businesses looking to connect with their target audience and communicate their brand message. By using high-quality photography and videography services in Qatar, businesses can bring their products and services to life in a visually engaging and memorable way. These visual assets can be used to create a cohesive brand story that captures the attention of potential customers and effectively communicates the unique value that a business offers.

Boosts Credibility

Investing in professional photography and videography services in Qatar can greatly enhance a business’s credibility and establish it as a reliable and trustworthy brand. High-quality images and videos demonstrate a business’s commitment to detail and customer satisfaction, building trust and confidence in the brand. This is especially important in industries where customers rely on visual assets to make purchasing decisions, such as e-commerce.

Increased Engagement

Visual content has been shown to increase engagement and interaction on social media and other digital platforms. By incorporating regular photography and videography services into their marketing strategy, businesses in Qatar can reach and connect with their target audience in a meaningful way. High-quality images and videos provide valuable content that customers are more likely to engage with, share, and remember, helping businesses to increase their reach and build brand awareness.

Improved SEO

In today’s digital landscape, search engine optimization (SEO) is crucial for businesses looking to increase their online visibility. Regularly updating a website with new, high-quality images and videos can help improve SEO and drive more traffic to the website. This can result in increased visibility and a wider reach, helping businesses to reach more potential customers and drive sales in Qatar.

Showcases Products and Services

Photography and videography can be used to showcase a business’s products and services, demonstrating their value and unique selling points to potential customers in Qatar. By using professional and high-quality images and videos, businesses can effectively communicate the benefits of their offerings and increase the likelihood of a sale. This is especially important in industries where customers rely on visual assets to make purchasing decisions, such as e-commerce.

Builds Brand Awareness

By creating and sharing visually appealing content, businesses in Qatar can build brand awareness and reach a wider audience. Regular photography and videography services provide businesses with a constant stream of valuable and shareable content that can be used on a variety of different marketing channels, including social media, email marketing, and even traditional advertising methods. This helps businesses to reach new and existing customers and increase their overall reach and impact in Qatar.

Enhances Customer Experience

High-quality visual content can help to enhance the customer experience and create a memorable impression that lasts long after they leave the website or social media page. By investing in professional photography and videography services in Qatar, businesses can ensure that their brand is represented in the best possible light and that their customers have a positive and memorable experience with the brand. This is important for building customer loyalty and driving repeat business in Qatar.

In conclusion, regular photography and videography services are essential for businesses looking to succeed in today’s digital landscape in Qatar. From visual storytelling to increased engagement and improved SEO, the benefits of these services are numerous and wide-ranging. By investing in professional and high-quality images and videos, businesses in Qatar can effectively communicate their brand message, reach a wider audience, and establish a strong online presence in the highly competitive Qatari market.

At New Waves, we provide the best and most professional photography and videography services in Qatar. Our team of experienced photographers and videographers has worked with businesses of all sizes and in all industries, and we understand the unique needs and challenges that businesses face. Whether you need us to capture a product launch, document a team-building exercise, or create content for your social media accounts, we have the expertise and equipment to deliver outstanding results. Contact us today to learn more about how we can help your business.

]]>
https://www.new-waves.net/why-every-business-in-qatar-needs-regular-photography-and-videography/feed/ 0
Are you searching for a business idea to start but do not know how to think or decide? These easy steps can be helpful. https://www.new-waves.net/start-new-business-generate-and-evaluate-business-ideas/ https://www.new-waves.net/start-new-business-generate-and-evaluate-business-ideas/#respond Thu, 26 Jan 2023 21:40:22 +0000 https://www.new-waves.net/?p=10865 Starting a new business can be a challenging and exciting process.

Starting a new business is not just about having an idea, it’s about finding the right idea and then evaluating its potential to succeed in the market. Through market research, self-evaluation, and brainstorming, entrepreneurs can generate and evaluate business ideas to start and build a successful venture. ― Ahmed M Hassan, New Waves

1- Identify your interests and passions

Think about the things you enjoy doing and are knowledgeable about. Your interests and passions can serve as a starting point for identifying potential business ideas.

2- Conduct market research

Research the market to identify trends, gaps, and opportunities. Look for unmet needs or problems that your business idea could solve.

3- Evaluate your skills and resources

Consider what skills and resources you have that could be used to start and run a business.

4- Brainstorm

Generate as many business ideas as you can. Write them down, and don’t dismiss any ideas too quickly.

5- Evaluate your ideas

Once you have a list of potential business ideas, it’s time to evaluate them. Consider factors such as market size and potential, competition, scalability, and financial feasibility.

6- Test your idea

Before committing to a business idea, it’s a good idea to test it out by creating a prototype, running a survey, or doing some customer research.

7- Create a Business Plan

Once you have a clear idea of what your business will be, it’s time to create a business plan. This should include details such as your target market, revenue projections, and a marketing plan.

8- Take Action

Once you have a clear business plan, it’s time to take action. This could include building a website, creating a product, or reaching out to potential customers.

Remember that starting a business is a process of trial and error, so don’t be discouraged if your first idea doesn’t work out. The important thing is to keep moving forward and continue to learn from your experiences.

It’s also important to keep in mind that starting a business takes time and effort, and it’s not an overnight process. You might need to invest time and money, so be prepared for the journey. And don’t forget to seek help and support from experts or business mentors if needed.

]]>
https://www.new-waves.net/start-new-business-generate-and-evaluate-business-ideas/feed/ 0
How to Build A Flower Delivery App? The Comprehensive Guide to Flower Delivery App Development https://www.new-waves.net/how-to-build-a-flower-delivery-app-the-comprehensive-guide-to-flower-delivery-app-development/ https://www.new-waves.net/how-to-build-a-flower-delivery-app-the-comprehensive-guide-to-flower-delivery-app-development/#respond Mon, 19 Dec 2022 19:57:17 +0000 https://www.new-waves.net/?p=10055 Have you been wondering about getting into an online business? Or think you would earn as much revenue as Uber?

By the way, the flower delivery app business is the next big thing, an Uber-like app for flower delivery that lets you reach a wide audience base.

The reasons are pretty simple and compelling. The United State’s online flower shops market size is $5 bn, and astonishingly, the number of active players is just over 1000. Thus for 0.33 bn people, only a thousand vendors operate across the States. We conclude that the flower delivery business has much potential for startups and SMEs to thrive. But on the other side of the table, if you are a florist or into horticulture and don’t

How to build a flower delivery app?

How-to-build-a-flower-delivery-app.png

As of now, you have got an understanding of why to build a flower delivery app; we now tell you how to build one. We first describe the prerequisites and then build a flower delivery app.

The Prerequisites

Building an on-demand flower delivery app requires effort, time, and capital. It is not wise to waste unnecessarily any of those. The initial requirements are listed below, and you need an analyst team to figure out how.

Validate your idea

You have to produce enough convincing reasons why you want to set up an online store.

Get inspired

You don’t have to unleash your creative genius; instead, you must learn from other apps. Analyze why they are successful, what the audiences have preferred, and the trend.

Market sustainability

Know your target market, and see whether the demand is short-lived or will thrive in the foreseen future.

Set a budget and release time

Know how much to spend where. Though companies may spend hundreds to thousands of dollars creating an app, each business is different. You have to estimate the scale and functionality of your App. The app development cost varies on factors discussed later in this blog. However, you have to keep 25 percent of your budget for after-release requirements.

Draft a plan

It is advisable to draft your vision precisely and concisely within 1000 words. The draft should include a business plan, project plan, rough release date, and a step-back plan if things turn course.

After you figure out the above list, we can proceed to the app-building process. The latter sections discuss and provide valuable insights on a step-by-step approach to creating a flower delivery app.

Step 1. Choose an App Business model.

How_to_Build_A_Flower_Delivery_App_A_Detailed_Guide_optimized.png

Choosing a business model depends on your business resources, SME model, and extent. You can choose either an app for the marketplace or an online store for a flower delivery app.

 Online Marketplace 

Simply an Uber for ‘X.’ Here, the various floral stores and florists list themselves on your App. And your company is responsible for carrying out the delivery of the ordered products.

App for Flower and bouquet chain

Suppose you are the owner of floral chain stores. In that case, you can choose this model to increase your market presence and conversions—an effective app solution to outreach customers.

App for Online Store

Whereas if you are an SME or owner of a single store, you can use an online platform to display your products and services. You shall benefit from new audiences and can potentially establish a bouquet chain.

Step 2. Know the stakeholders

Know_the_stakeholders.png

The stakeholders are based on the business model you choose, customers, admin, merchants, or riders. You have to create an app for each of them, and each of them has a different set of features(we will discuss it later).

  1. The online marketplace has admin, customers, flower merchants, and riders, so four independent and interlinked apps.
  2. You are the merchant/admin in an online store, and other stakeholders include riders and customers.

Step 3. Select the right set of features for each stakeholder

Select-the-right-set-of-features-for-each-stakeholder.png

As mentioned above, each stakeholder has independent apps and a definite set of features.

The Users

  1. Easy Sign up through social media or email id
  2. Profile management includes updating address, and contact details
  3. Easy searches and filtered searches on occasions like mother’s day, anniversary, birthday, etc.
  4. History and Cart include changing the quantity and canceling orders.
  5. Reliable Payment gateway
  6. Scheduling delivery or immediate delivery
  7. Track delivery and Notification
  8. coupons/ discounts/ offers.
  9. Rate and review

The Admin/ Merchant

  1. Registration
  2. App management
  3. Store management
  4. Review and rating management
  5. Live dashboard
  6. Order status and track order
  7. Generate coupons and discounts
  8. Payment settings

The Rider Screen

  1. Registration
  2. Order management
  3. Update order status
  4. Route optimization

Step 4. Choose the best tech stack.

Choose-the-best-tech-stack.png

The tech stack is the building block of your App, and correct API integrations will reveal the true potential of your App. The technology used depends on your development team. For instance, New Waves, a top-notch on-demand mobile app developer, developed a delivery product called Skop; the integrations for a similar platform will be:

Payment gateway:

  1. QIB
  2. Doha Bank
  3. Qpay

Storage or cloud:

  1. AWS
  2. Google Cloud
  3. Dedicated Root Server

Location: Google Maps – the best tracking experience.

SMS:

  1. Ooredoo
  2. Vodafone

Mail: Mandrill – Easiest tool for sending emails to users.

Or some suggestions could be: 

Web App Development- AngularJS or React

Mobile App Development- Kotlin (Android) and Swift (iOS)

Back-End Development- PHP

Databases – MySQL

Third-party Service

Payment Gateway- PayPal, Braintree, Stripe,

Location- Google Maps, Google Places

Registration – Google, Facebook, Apple iOS

Analytics- Google AnalyticsFireBase

Cloud- AWS, Google, Azure,

Push Notification- Google Cloud Messaging or FCM

SMS- Ooredoo, Vodafone

Mail- MailChimp, Sendinblue

Step 5: Choose the App Developers

App developers stack the App from scratch to finish, so getting teamed up with skilled people will level up your game. However, hiring members for an experienced team will require substantial knowledge and a network in the sector. But teaming with New Waves will get you onboard quickly and get an unparalleled product.

Anyhow your App Development Team would consist of:

  1. Developers (Android/iOS, Front-end, Back-end ).
  2. UI/UX designers.
  3. Project/product manager.
  4. Business Analyst.
  5. Quality assurance engineer.

Though the project manager is not involved in app creation, he keeps the whole project on track, checks, and plans to overcome any hurdles.

Step 6. App Development costs

App-Development-costs.png

Your budget would include the most significant proportion of app development costs. The factors affect developer fees, production country, app size, functionality, design, and platform.

App size. It includes the scale, features available, the app complexity, clouding, storage, etc.

App design. The more detailed the user interface design, the more complex the front-end codes, and the more hours it consumes, the higher the cost.

App platform. The most used platforms are iOS and Android, though creating an iOS app costs less than android App. As the former undergo lesser quality checks compared to the latter.

App development team. The developers’ per-hour costs vary according to the country of app production.

Step 7. Choose your unique app points of interest.

Choose-an-App-Business-model.png

Setting your USPs will create a unique identity among your competitors. If all the flower delivery apps are the same, why would a user download your online store and use it?

You need a specific set of product differentiation; you can arrive at them from a detailed analysis of other apps.

Some insights could be mood-based searches like romantic, sorry, forgive, etc. Personalized gifts, packets and cards, customer service, and engagements.

New Waves is the best app development company for your App

Which-is-the-best-app-development-company.png

You can create a successful online platform with enough knowledge, skills, and teamwork. However, it is not advisable to build an app on your own; one should contact experienced professionals to get it made. Now, it becomes a dilemma for an SMB or an enterprise to team up with whom?

New Waves is the best available mobile app development company. We have served more than 100 happy clients across the globe. The best pool of in-house developers will complete all the mentioned steps to deliver a fantastic app in time and within your budget.

]]>
https://www.new-waves.net/how-to-build-a-flower-delivery-app-the-comprehensive-guide-to-flower-delivery-app-development/feed/ 0
Google ‘helpful content’ update to crack down on publishers creating ‘unsatisfying’ SEO stories https://www.new-waves.net/google-helpful-content-update-to-crack-down-on-publishers-creating-unsatisfying-seo-stories/ https://www.new-waves.net/google-helpful-content-update-to-crack-down-on-publishers-creating-unsatisfying-seo-stories/#respond Wed, 24 Aug 2022 22:54:45 +0000 https://www.new-waves.net/?p=9362 Google is preparing to crack down on publishers creating “unsatisfying content” aimed purely at ranking on search with a new “helpful content” search algorithm update.
The Google search update, rolling out this week, will prioritise “original, helpful content written by people, for people”, the platform said, adding that it wanted people to have a more satisfying experience.

Google said the types of content it is planning to deprioritise include articles “mainly summarising what others have to say without adding much value”.

The Sun has previously complained that its original scoops get buried in search results beneath stories by rivals that effectively rip their work off. A test of this theory by Press Gazette appeared to show it borne out.

In an Ofcom consultation last year, Sun owner News UK said: “The platforms prefer recency over provenance of news content, meaning that the incentives to invest in breaking a story is diminished. A publisher who rewrites a story is more likely to receive traffic referrals via platforms than a publisher who invested in writing the story in the first place.”

Google’s latest update will also crack down on stories that, it said, “promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed”.

This is a common SEO tactic: for example, Radio Times in June published a story with the headline “Knives Out 2 release date: Netflix movie’s star-studded cast, trailer and plot” despite the fact a date for the show was not announced until this week.

Google also warned content creators to evaluate whether they are “producing lots of content on different topics in hopes that some of it might perform well in search results” or “writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience”.

Press Gazette research into ‘churnalism’ earlier this month shed some light on the tactics leading publishers deploy when it comes to write-ups of trending topics on social media and producing SEO articles with little original content.

Google also asked: “Does your content leave readers feeling like they need to search again to get better information from other sources?” and “Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?”

Google said that sites with a primary focus and an existing or intended audience that would come to them directly to find useful information and articles that demonstrate first-hand knowledge and expertise should have nothing to worry about.

Danny Sullivan, Google’s public liaison for search, told Tech Radar that “how-to” style searches and queries relating to shopping, entertainment and technology could potentially benefit the most from the change.

He said: “We typically announce ranking updates that will be noticeable, or we expect to be particularly felt by publishers.

“This is a meaningful ranking update to Search, and we’ll continue this work with more updates in this vein in the months ahead. Users should expect to see the helpfulness of search results evolve and improve over this time.”

]]>
https://www.new-waves.net/google-helpful-content-update-to-crack-down-on-publishers-creating-unsatisfying-seo-stories/feed/ 0
Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update; What should we expect? https://www.new-waves.net/google-helpful-content-update-algorithms/ https://www.new-waves.net/google-helpful-content-update-algorithms/#respond Wed, 24 Aug 2022 15:45:48 +0000 https://www.new-waves.net/?p=9338 Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update, and you should be worried!

Google’s algorithm, Helpful Content Update:

Google’s algorithm, Helpful Content Update, will try to find low-quality sites and demote the entire website.  SEOs may be in for another shakeup similar to Penguin’s launch ten years ago. Here’s what you need to know about Google’s new update.

The new helpful content update sounds like a big deal.
Google has given us a list of questions to consider to determine whether our sites are designed to help people or created to do well on search engines.

If the latter is the case, you may find yourself hit with a sitewide signal that makes it difficult to rank.

If this update has a strong impact, which I believe it will, we may be in for another shakeup in the world of SEO like we had following the launch of Penguin 10 years ago.

If you have focused more on SEO efforts than creating content for humans to benefit from, this could strongly affect your site. It remains to be seen how powerful this ranking signal is.

Does it affect all sites that use SEO?

In their blog post, Google was careful to note that this update does not invalidate following SEO best practices.

They say, “SEO is a helpful activity when applied to people-first content” and link to their SEO starter guide. Google is not against search engine optimization.

This update is geared toward sites that have gamed the system, creating content that isn’t super helpful to people but still ranking well because of SEO rather than the merit of the content on the site.

Is it a penalty?

Google is careful in its wording regarding whether this is a penalty.

It’s not a manual action. You won’t see it listed in Google Search Console. It’s not a spam action.

We are to call it a “signal”. This is one of the many ranking signals Google describes in their documentation on How Search Works.

If that signal is applied to your site, it likely will feel like a penalty.

The good news is that you can get this classification removed from your site if you can improve your content.

The part of Google’s algorithm that classifies sites for this update will run continuously.

If the algorithms see that your site’s content has shifted to be helpful to searchers, the strength of the signal may be reduced or even lifted completely.

This announcement reminds me of the early days of Google’s Penguin and Panda algorithms.

Today these algorithms are baked into the core algorithm, but initially, they were filters applied to affected sites.

Sites with unnatural links (Penguin) or low-quality content (Panda) would have a filter that suppressed ranking.

If those sites cleaned up their link profile or improved the quality of their content, they had a chance at seeing recovery the next time Google ran a Penguin or Panda update.

penguin impact 2012 800x1091 1 | Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update; What should we expect? | Top App Development & eCommerce Website Design in Qatar | New Waves
It sounds like the helpful content update classifier will have a similar effect in that sites affected will suffer some degree of sitewide ranking suppression and eventually can have that suppression lifted. But there are some significant differences:

  • The helpful content update classifier runs in real-time, continually. This means that new sites created just for SEO should have the signal applied right from the start. Also, existing sites can be affected when the amount of content created for SEO exceeds a threshold.
  • Sites will be impacted over a few months and to different degrees depending on the amount of unhelpful content found. Google won’t run specific updates during which sites recover. Instead, if the classifier determines that content has changed to now be deemed helpful to searchers and has remained that way for a few months, the weight of the de-ranking signal will be reduced or even lifted.

What is people-first content?

This is what Google wants us to focus on. But what is it?

I’ll share my thoughts on each of the questions they say to ask ourselves about our content.

“Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”

When trying to explain content quality, I’ve often asked clients, “Would this content still exist if it wasn’t for search engines?”

A local business would still want to educate its customers on its services.

The National Kidney Foundation would still publish content to educate patients and doctors.

Would you still create the content you are creating if search hits from Google did not exist?

“Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?”

This should not be new to us!

Google’s blog post on what site owners should know about core updates has a whole section of questions to ask ourselves regarding the expertise.

Knowing your topic is important.

I feel Google has started to promote first-hand expertise with recent product review updates.

Many affected by the July 2022 product review update were sites that lacked legitimate first-hand expertise in using the products they were recommending.

There was a sitewide demotion for the majority (if not all) of the sites I reviewed that were affected by this update.

“Does your site have a primary purpose or focus?”

The search quality evaluator guidelines teach Google’s quality raters that it is important to determine a page’s purpose.

Is it designed to share information? Or to sell products? Or perhaps to entertain?

Why does your site exist? How are you trying to help people?

The purpose of your content’s existence must be clear.
what is the purpose of a webpage1 | Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update; What should we expect? | Top App Development & eCommerce Website Design in Qatar | New Waves
From section 2.2 of the search quality evaluator guidelines: What is the purpose of a webpage?
People who have created sites with SEO efforts foremost will rationalize that their content is created to inform people.

If you’re unsure, I encourage you to review the following two questions:

  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?

Google wants to present searchers with information that fully meets their needs.

How do I know if my content is built for search engines first?

Once again, Google has given us some questions to ask.

When I read these, it feels to me that this update could significantly impact what we see in the search results.

If these questions apply to your content, you may find that your site is classified sitewide as being created primarily for search engines.

“Is the content primarily to attract people from search engines, rather than made for humans?”

I expect some content may lie on a spectrum. Google says the signal is weighted and that “[s]ites with lots of unhelpful content may notice a stronger effect.”

Super spammy sites with little actual benefit to searchers should be hit strongly.

Sites with some content created primarily with SEO in mind that also have helpful content update will be impacted, but not as strongly.

It is important to remember that the sitewide effect means the excellent content on your site will also be affected by this update if Google deems you worthy of the classification.

“Are you producing lots of content on different topics in hopes that some of it might perform well in search results?”

Many of the sites affected by the July 2022 product reviews update were review sites that reviewed almost any product out there. There was little focus other than “we review products.”

I expect we’ll see declines in many sites because they write on as many topics as possible rather than focusing on what is essential to their users.

“Are you using extensive automation to produce content on many topics?”

I wonder whether this line is geared toward sites writing their content mostly with AI content-generating tools.

AI-generated content can often rank well because it contains many words search engines use to determine relevancy.

But a person can usually tell when content is AI-written and not created by an actual human. If you are creating content by automated means, you may find yourself on Google’s radar.

“Are you mainly summarizing what others have to say without adding much value?”

This makes me think about review sites that aggregate Amazon listings and slightly re-word them. It will be interesting to see if other types of aggregator sites are hit as well.

“Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?”

I do think that it is still acceptable to write on trending topics, provided they are what your audience wants to read.

But if the focus of your site is to capitalize on new trends, I expect you may be affected.

“Does your content leave readers feeling like they need to search again to get better information from other sources?”

The quality rater guidelines instruct the raters to determine to what extent content meets a searcher’s needs:

quality rater guidelines 800x2761 1 | Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update; What should we expect? | Top App Development & eCommerce Website Design in Qatar | New Waves

It is becoming increasingly more important to determine your readers’ intent when they come to your site.

And are you fully satisfying their needs? Would they need to go elsewhere for more information after reading your content?

“Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).”

I have seen blog posts that advise that content below a certain word count will be considered thin by Google, which is not the case. Sometimes short content helps the searcher more.

I suppose this question is written to dissuade sites from writing massive articles covering everything there is to know about a topic on one page (unless it meets the need of searchers who want to read a thorough essay on a subject).

This may seem like it contradicts Google’s advice to meet a searcher’s needs fully.

If tasked with creating content on buying a lawn mower, many SEOs are conditioned to produce the most thorough article on lawn mowers.

Let’s say a searcher typed, “best lawn mower.”

Do they need an article that explains “What is a lawn mower?” “Types of lawn mowers” and “How to start a lawn mower”?

Historically, those words have helped search engines understand that the page is relevant to lawn mowers.

However, in this case, the searcher’s intent is to get help in deciding which mower to buy, not to learn everything there is to know on the subject.

A shorter article may be what is more helpful to a searcher in this situation.

“Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?”

I’ve seen a real rise lately in discussions about operating “niche sites.”

I think some of these will survive, provided the writer is passionate about the niche and can write on relevant topics from personal experience.

But if you’ve picked a niche primarily based on your ability to rank for that content rather than out of a passion for covering that topic, you may find Google does not reward you.

“Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?”

This seems like a specific question and is pretty straightforward.

Is recovery possible?

If your site is classified as being built primarily for search engines, you will likely see a significant decline in search traffic over the next few months.

Google says that affected sites will indeed be able to work to remove the classifier and possibly recover their rankings.

It is important to remember that if Google sees enough SEO content on your site, the sitewide signal will also impact the remainder of the content on your site.

As such, you will need to identify where the problems are and work aggressively to repair them if you want to rank at all.

Here is what I will be recommending to sites that come to us for help after being affected by this update, although we’ll adapt our advice as more information becomes available:

  • Identify which content on the site could be construed as being created for search engines rather than humans.
  • Determine whether you can improve that content to Google’s satisfaction or not; it should not be indexed/removed from the site.
  • Find ways to produce content that goes above and beyond to be helpful to searchers. This may include adding more user-generated content, first-hand photos or videos, etc.
  • Compare competitor pages that continue to rank well to see if we can understand what content Google rewards as inspiration for improving our content.
  • Work on improving E-A-T for the site to help make it more obvious to Google’s algorithms that the site has and is known for having expertise on the topics it covers.
  • Clarify what the purpose or focus of each page is (and ensure that this purpose is first and foremost meant to help people).
  • In some cases, know when to cut losses and move on. I believe that some sites that are hit by this update may not be able to recover without extensive and possibly unattainable changes.

Conclusions

Before the launch of this update, Google reached out to several SEOs, myself included, to discuss its release. They wanted to clarify that this is not an SEO attack.

Good SEO can help people-first content perform even better.

It sounds to me like this update has the potential to have a strong impact on many sites that have invested heavily in SEO.

We look forward to participating in and watching the discussions on changes the SEO community sees once this update is live. I hope you fare well!

]]>
https://www.new-waves.net/google-helpful-content-update-algorithms/feed/ 0
The Power Of Split Testing (A/B Testing) In ECommerce Stores To Change Impacts Your Customers’ Behavior And Sell More Stuff https://www.new-waves.net/the-power-of-split-testing-a-b-testing-in-ecommerce-stores-to-change-impacts-your-customers-behavior-and-sell-more-stuff/ https://www.new-waves.net/the-power-of-split-testing-a-b-testing-in-ecommerce-stores-to-change-impacts-your-customers-behavior-and-sell-more-stuff/#respond Sun, 31 Oct 2021 10:58:25 +0000 https://www.new-waves.net/?p=6803 Suppose you own or manage an eCommerce store. In that case, you may have a brilliant business model, get more traffic to your store through SEO, paid ads, social media, and email marketing, have excellent customer service, and have every reason to be pulling in profits. Still, you are looking to get more prospects and sales. Do people seem to find your website but not your sales pages? One question matters above all others; you’ll do whatever it takes to find out the answer:

How can I sell more stuff?

 

How? Here’s the answer! Use segmented surveys to find out what quantitative data analysis won’t tell you: how customers think and their opinion about your online business. You can display surveys according to traffic segments. Also, use branching logic to drive the respondents to a specific question based on the previous answer.
Another way to investigate customers’ behavior and get A/B Testing ideas is to use heat maps and click-tracking. Keeping track of users’ clicks can lead to great insights. Heatmaps reveal how users see the website, what elements attract them more, and what call to action stands out.

Whether you’re just starting out, or you’re an established trader, split testing can take your business to the next level. By focusing on what makes sales happen, you’ll channel your energies in the right direction.

What Is Split Testing (A/B testing)?

Split testing, sometimes known as A/B testing, is a powerful weapon in the arsenal of eCommerce traders. With split testing, you can change any element of your website and observe how that change impacts your customers’ behavior.

You can see the precise impact of the change because some visitors will be shown the website as it was before you made the change, while others will only see it after you’ve made the change.

With split testing (A/B testing), you can see whether the changes you make get your customers to:

  • Spend more time on a specific page or your website.
  • Click where you want them to click.
  • Sign up for your email list.
  • Buy a particular product.
  • Buy more stuff overall.
split testing | The Power Of Split Testing (A/B Testing) In ECommerce Stores To Change Impacts Your Customers’ Behavior And Sell More Stuff | Top App Development & eCommerce Website Design in Qatar | New Waves

In an A/B test, you take a page on your webpage to create a second version of it. The original version or variant A will be shown to half of your traffic, and the other half will be delivered to the modified version or variant B.

The engagement and key performance metrics per variation will be collected, measured, and from there, you will know whether the change had a positive, negative, or no effect at all on your visitors’ behavior.

What to test on an e-commerce website?

The Split Testing (A/B testing) process must be designed along with the business and conversion goals. So, it’s not great to start testing everything on the website without knowing the results you want to get. Keep in mind the goals you set up and translate them into effective actions. You can test anything on your eCommerce site that might change how your website visitors behave. If you can tweak it, you can test it.
On an e-commerce website, you can test:

  • Content: headlines, texts, product descriptions, testimonials, etc. I strongly believe that words can make a massive difference for any business. Communicating the right message, in the right way, to the right audience will boost conversions instantly.
  • Images and video. Sometimes, people tend to skip the lines and look at the pictures on your website. Always display high-quality images related to the topics on site.
  • Call-to-action buttons.
  • Design. I include here: fonts, colors, the position of elements on the page, etc. The whole website must have one design to match the brand’s identity. Use matching colors and always check the meaning of every color because it significantly impacts visitors.

Benefits of Split Testing (A/B testing)

In our opinion, the most important benefit of Split Testing (A/B testing) is that you get improved content. Nowadays, in e-commerce, it is crucial to provide the right kind of content and send a message in a tone of voice similar to the audience. If the website doesn’t communicate in a familiar language, visitors are more likely to leave your online shop and go to other e-stores.
Also, A/B Testing comes in handy because it lowers risks regarding important decisions in the company. Doing A/B Testing constantly will point out what to do and not to do on your website, and you will know what decision to make.
With A/B Testing, failure is not an option. We say this because you have nothing to lose in an A/B Testing experiment. Even if the test hasn’t reached a statistical relevance or if the results are not how you expected, there’s no financial loss involved.
It is cheaper to use A/B Testing to modify your website directly. If you decide to modify your website without testing it first, you invest lots of money and time in programming and design. And nothing could tell you if the money you spend will get back to you as profit. But, if you test the variations and realize it’s not worth making those changes, you save time and money.

Conclusion

Even though A/B Testing might seem a complex process, do not panic. Organize the experiment and take it to step by step. Once you see the first positive results and taste the success, you will fully understand the importance of A/B Testing in eCommerce.

]]>
https://www.new-waves.net/the-power-of-split-testing-a-b-testing-in-ecommerce-stores-to-change-impacts-your-customers-behavior-and-sell-more-stuff/feed/ 0
The Power Of Split Testing (A/B Testing) In ECommerce Stores To Change Impacts Your Customers’ Behavior And Sell More Stuff https://www.new-waves.net/ab-split-testing-in-ecommerce-stores/ https://www.new-waves.net/ab-split-testing-in-ecommerce-stores/#respond Thu, 21 May 2020 01:07:06 +0000 https://www.new-waves.net/?p=5162 If you own or manage an eCommerce store, you may have a smart business model, get more traffic to your store through SEO, paid ads, social media, and email marketing, have a great customer service and every reason to be pulling in profits, but you looking for getting more prospects and the sales. Do people seem to find your website, but not your sales pages? one question matters above all others, you’ll do whatever it takes to find out the answer:

How can I sell more stuff?

How? Here’s the answer! Use segmented surveys to find out the things that quantitative data analysis won’t tell you: the way customers think and their opinion about your online business. You can display surveys according to traffic segments. Also, use branching logic to drive the respondents to a certain question based on the previous answer.
Another way to investigate customers’ behavior and get A/B Testing ideas is to use heat-maps and click-tracking. Keeping track of user’s clicks can lead to great insights. Heatmaps reveal how users see the website, what elements attract them more, and what call to action stands out.

Whether you’re just starting out, or you’re an established trader, split testing can take your business to the next level. By focusing on what makes sales happen, you’ll channel your energies in the right direction.

What Is Split Testing (A/B testing)?

Split testing, sometimes known as A/B testing is a powerful weapon in the arsenal of eCommerce traders. With split testing, you can change any element of your website, and observe how that change impacts your customers’ behavior.

You can see the precise impact of the change because some visitors will be shown the website as it was before you made the change, while others will only see it after you’ve made the change.

With split testing (A/B testing), you can see whether the changes you make get your customers to:

  • Spend more time on a specific page, or on your website.
  • Click where you want them to click.
  • Sign up to your email list.
  • Buy a specific product.
  • Buy more stuff overall.
split testing | The Power Of Split Testing (A/B Testing) In ECommerce Stores To Change Impacts Your Customers’ Behavior And Sell More Stuff | Top App Development & eCommerce Website Design in Qatar | New Waves

In an A/B test, you take a page on your webpage to create a second version of it. The original version or variant A will be shown to half of your traffic and the other half will be shown the modified version or variant B.

The engagement and key performance metrics per variation will be collected, measured, and from there, you will know whether the change had a positive, negative, or no effect at all to your visitors’ behavior.

What to test on an e-commerce website?

The Split Testing (A/B testing) process must be designed along with the business and conversion goals. So, it’s not a great to start testing everything on the website, without knowing the results you want to get. Keep in mind the goals you set up and translate them into effective actions. You can test anything on your eCommerce site that might change how your website visitors behave. If you can tweak it, you can test it.
On an e-commerce website you can test:

  • Content: headlines, texts, product descriptions, testimonials, etc. I strongly believe that words can make a huge difference for any business. Communicating the right message, in the right way, to the right audience will boost conversions instantly.
  • Images and video. Sometimes, people tend to skip the lines and simply look at the pictures on your website. Always display high-quality pictures, related to the topics on site.
  • Call-to-action buttons.
  • Design. I include here: fonts, colors, position of elements on the page, etc. The whole website must have one design to match the brand’s identity. Use matching colors and always check the meaning of every color because it has a huge impact on visitors.

Benefits of Split Testing (A/B testing)

In our opinion, the most important benefit of Split Testing (A/B testing) is that you get improved content. Nowadays, in e-commerce, it is crucial to provide the right kind of content and to send a message in a tone of voice similar to the audience. If the website doesn’t communicate in a familiar language, it’s more likely for visitor to leave your online shop and go to other e-stores.
Also, A/B Testing comes in handy because it lowers risks when it comes to important decisions in the company. Doing A/B Testing constantly, will point out what to do and not to do on your website, and you will know what decision to make.
With A/B Testing, failure is not an option. We say this because you have nothing to lose in an A/B Testing experiment. Even if the test hasn’t reached a statistical relevance or if the results are not how you expected, there’s no financial loss involved.
It is cheaper to use A/B Testing that to directly modify your website. In case you decide to modify your website, without testing it first, you invest lots of money and time in programming and design. And nothing could tell you if the money you spend will get back to you as profit. But, if you test the variations and you realize it’s not worthy to make those changes, you save time and money.

Conclusion

Even though A/B Testing might seem a complex process, do not panic. Organize the experiment and take it step by step. Once you will see the first positive results and taste the success, you will fully understand the importance of A/B Testing in eCommerce.

]]>
https://www.new-waves.net/ab-split-testing-in-ecommerce-stores/feed/ 0
Google Takes Additional Steps To Limit Fake And Inaccurate Search Results https://www.new-waves.net/google-limit-fake-search-results/ https://www.new-waves.net/google-limit-fake-search-results/#respond Thu, 21 May 2020 00:37:37 +0000 https://www.new-waves.net/?p=5158 Google recently on April 25, 2017, have announced a new set of changes to its search engine that aimed to reduce the number of fake news results that show up on its website.

Google announces algorithmic changes and new reporting mechanisms to prioritize high-quality results

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

Google FeaturedSnippet update 1 | Google Takes Additional Steps To Limit Fake And Inaccurate Search Results | Top App Development & eCommerce Website Design in Qatar | New Waves

Google faced criticism in recent months for delivering search results that were wildly inaccurate or offensive, that’s why Google recently updated its Search Quality Rater Guidelines to limit the spread of offensive or inaccurate search results, which human evaluators use to gauge the quality of search results. The updated guidelines provide clearer examples of low-quality results, including “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” Google has also tweaked its algorithms to prioritize authoritative results.

As of Google, they are seeking to be more transparent about its search practices, as well, and how its algorithms can deliver outlandish results. Google’s policy on content removal and autocomplete suggestions is now available on its help center page, and more detailed information on search ranking has been added to its “how search works” site.

]]>
https://www.new-waves.net/google-limit-fake-search-results/feed/ 0
Don’t Try To Trick Google https://www.new-waves.net/dont-try-to-trick-google/ https://www.new-waves.net/dont-try-to-trick-google/#respond Wed, 20 May 2020 23:52:55 +0000 https://www.new-waves.net/?p=5149 Avoid tricks intended to improve search engine rankings.

Spend time improving your webpages, not on SEO tricks or shortcuts. If you use tricks or shortcuts, you will be ranked lower than your competitors.

What are tricks?

  • Tricks are attempts to manipulate search engine results.
  • The more time you spend attempting to manipulate search engine results, the less time you have spent on creating quality content that helps your users.
  • Google has identified that, as a trend, websites that exhibit indications of search engine manipulation attempts are in general less relevant than websites that spend time on their users.
  • To determine if something you are doing is a trick, ask yourself “would I do this if search engines did not exist?”

Why tricks stop working
Every technique that has ever been used to manipulate Google search engine results has gone through the following process…

  1. Someone discovers an action that increases their rankings in the Google index
  2. Other people notice and start using that action on their websites
  3. Google notices and devalues that action rendering it useless
  4. Google applies filters and penalties to websites using that action – THOSE WEBSITES ARE NOW IDENTIFIED AS USERS OF TRICKS
  5. Someone discovers another action….

This circle of events will occur every time a manipulative technique is introduced to the web (some work longer than others but they all get identified eventually).

Make your site more useful for users
The main way to ensure you are doing everything you can is to follow the Google webmaster guidelines.

Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?.

The main way to rank better in Google is make your site better for users.

]]>
https://www.new-waves.net/dont-try-to-trick-google/feed/ 0