Top App Development & eCommerce Website Design in Qatar | New Waves https://www.new-waves.net New Waves specializes in professional App Development, Website Design, and eCommerce solutions in Qatar. Transform your business today! Fri, 27 Oct 2023 13:49:44 +0000 en-US hourly 1 Top App Development & eCommerce Website Design in Qatar | New Waves New Waves specializes in professional App Development, Website Design, and eCommerce solutions in Qatar. Transform your business today! clean New Waves Best Strategies That Can Help You Sell More Through eCommerce Websites https://www.new-waves.net/best-strategies-that-can-help-you-sell-more-through-ecommerce-websites/ https://www.new-waves.net/best-strategies-that-can-help-you-sell-more-through-ecommerce-websites/#respond Wed, 21 Dec 2022 19:10:02 +0000 https://www.new-waves.net/?p=10087 There are many strategies that can help you sell more through eCommerce, and the best approach will depend on your specific business, products, and target audience.

Selling online through eCommerce websites requires a combination of effective marketing strategies and good customer service. Whether it’s through search engine optimization, social media marketing, email campaigns, or influencer partnerships, the key to success in eCommerce is to make it easy for customers to find and purchase your products, and to build trust and loyalty through exceptional service. ― Ahmed M Hassan, New Waves

1- Use social media to promote your products and engage with customers.

This can include creating and sharing content, running paid ads, and responding to customer comments and questions. There are many ways you can use social media to promote your eCommerce products and engage with customers. Here are a few tips:

  1. Identify the social media platforms on which your target audience is most active, and focus your efforts. Depending on your specific products and audience, this might include platforms like Facebook, Instagram, TikTok, Pinterest, or Twitter.
  2. Create a strong social media presence by regularly posting high-quality, visually appealing content that showcases your products. This can include photos, videos, infographics, and other media types.
  3. Use hashtags to make it easier for customers to discover your content and products. You can create branded hashtags or use relevant, popular hashtags to reach a wider audience.
  4. Engage with your followers by responding to comments and messages and asking for feedback and reviews. This can help build trust and strengthen your relationship with your customers.
  5. Consider running paid social media ads to reach a larger audience or target specific demographics or interests. You can use tools like Facebook Ads or Instagram Ads to create and manage your campaigns.
  6. Use social media to offer your followers promotions and discounts or announce new product releases or sales. This can help drive traffic to your website and encourage purchases.
  7. Keep track of your social media metrics, such as the number of followers, engagement rates, and clicks on your website, to see how your efforts are paying off and adjust your strategy as needed.

By using social media to showcase your products and build a relationship with your customers, you can drive traffic and sales to your eCommerce website.

2- Optimize your website for search engines.

This includes keyword research, creating high-quality product descriptions and images, and improving your website’s loading speed. Optimizing your eCommerce website and products for search engines can help improve your rankings on the search engines and drive more traffic and sales to your site. Here are a few strategies you can use:

  1. Research and use relevant keywords in your product titles, descriptions, and other page content. This will help search engines understand what your products are about and make it easier for customers to find them.
  2. Use high-quality product images and include alt tags to describe them. This will help search engines understand your images and may improve your visibility in image search results.
  3. Use descriptive and unique URLs for each product page. This can help search engines understand the content of your pages and improve your rankings.
  4. Create unique and informative product descriptions that include the keywords you’ve researched. This will help customers understand what your products are and may improve your search rankings.
  5. Use header tags (H1, H2, etc.) to structure your content and make it easier for search engines to understand the hierarchy of your information.
  6. Use internal linking to help search engines discover and crawl all of the pages on your website. This can also help improve the user experience by making it easier for customers to find related products.
  7. Make sure your website is mobile-friendly and loads quickly. This can help improve your search rankings and make it easier for customers to shop on your site.

By following these best practices, you can improve your website’s visibility in search results and make it easier for customers to find and purchase your products.

3- Offer promotions and discounts to encourage purchases.

This can include free shipping, limited-time discounts, or bundle deals. There are many different types of promotions and discounts that you can use to encourage purchases on your eCommerce website. Here are a few ideas:

  1. Offer free shipping for orders over a certain amount. This can be a particularly effective promotion for encouraging larger orders.
  2. Offer a discount code for first-time customers. This can help encourage new visitors to purchase and build loyalty to your brand.
  3. Run a limited-time or flash sale to create a sense of urgency and encourage customers to purchase.
  4. Offer bundle deals or package discounts for customers who purchase multiple products. This can be a great way to encourage larger orders and upsell customers.
  5. Consider offering a loyalty program or VIP membership for repeat customers. This can include perks like special discounts or early access to new products.
  6. Offer a discount for customers who leave a review or refer a friend. This can help drive more traffic and sales to your site while building customer loyalty.
  7. Consider offering a price-match guarantee to encourage customers to purchase from your site. This can help build trust and make it easier for customers to justify their purchase.

You can encourage customers to purchase and drive sales on your eCommerce website by offering promotions and discounts. Just be sure to carefully consider your margins and overall business goals when deciding which promotions to offer.

4- Collect and analyze data on your customers’ preferences and behaviors.

This can help you tailor your marketing efforts and create more targeted and effective campaigns. Several tools and strategies can be used to collect and analyze data on your eCommerce website customers’ preferences and behaviors. Here are a few options:

  1. Use Google Analytics to track website traffic and user behavior. This tool can help you understand how people find your site, which pages they visit, and how long they stay on each page.
  2. Use customer survey tools to collect feedback from your customers. This can help you understand their needs, preferences, and overall satisfaction with your products and website.
  3. Use email marketing software to track the effectiveness of your campaigns and understand how your customers interact with your emails. This can include data on open rates, click-through rates, and conversions.
  4. Use customer segmentation tools to divide your customers into different groups based on shared characteristics or behaviors. This can help you create more targeted and effective marketing campaigns.
  5. Use A/B testing to compare different versions of your website or marketing campaigns and see which performs better. This can help you optimize your site and marketing efforts based on data rather than guesses.

By collecting and analyzing data on your customers, you can gain valuable insights into their preferences and behaviors, which can help you create more targeted and effective marketing campaigns and improve the overall customer experience on your eCommerce website.

5- Consider offering a loyalty program or VIP membership for repeat customers.

This can help encourage customer retention and repeat purchases. A loyalty program or VIP membership can be a great way to encourage customer retention and repeat purchases on your eCommerce website. Here are a few options to consider:

  1. Offer a rewards program where customers can earn points for every purchase they make. These points can then be redeemed for discounts, free products, or other perks.
  2. Offer a tiered loyalty program where customers can earn higher rewards or access more perks as they make more purchases or reach certain spending thresholds.
  3. Offer a VIP membership program with exclusive discounts, early access to new products, and other perks. This can be a paid program or available to customers who reach a certain spending threshold.
  4. Consider offering a subscription program where customers can receive regular shipments of products or access exclusive content or experiences.
  5. Use customer segmentation to create personalized loyalty programs or VIP memberships based on customers’ specific interests or behaviors.

By offering a loyalty program or VIP membership, you can encourage customer retention and drive repeat purchases on your eCommerce website. Just be sure to carefully consider the costs and benefits of any program you implement and regularly assess its effectiveness.

6- Make sure your website is mobile-friendly and easy to use.

Many people shop online using their phones, so it’s important that your website is easy to navigate on a small screen. Making your eCommerce website mobile-friendly and easy to use can help improve the user experience for customers accessing your site from their phones or tablets. Here are a few strategies you can use:

  1. Use responsive design to ensure that your website adjusts to the size of the device it’s being viewed on. This will make it easier for customers to navigate your site and view content on smaller screens.
  2. Use a clear and intuitive navigation menu to make it easy for customers to find what they’re looking for.
  3. Make sure your website loads quickly, as slow loading times can be frustrating for mobile users.
  4. Use large, easy-to-read fonts and buttons that are easy to tap with a finger.
  5. Optimize your product images and videos for mobile viewing by using high-quality, correctly sized images and videos that load quickly.
  6. Use clear and concise product descriptions and make it easy for customers to add items to their cart and check out.
  7. Consider using a mobile-specific payment gateway or checkout process to make it easier for customers to complete their purchases on a mobile device.

By optimizing your eCommerce website for mobile devices, you can improve the user experience and make it easier for customers to shop on your site from their phones or tablets.

7- Use email marketing to stay in touch with your customers and send them updates about new products, promotions, and other relevant information.

Email marketing can be a powerful tool for staying in touch with your customers and driving sales on your eCommerce website. Here are a few strategies you can use:

  1. Segment your email list based on customer characteristics or behavior. This will allow you to send more targeted and relevant emails to your subscribers.
  2. Use eye-catching subject lines and preheaders to encourage people to open your emails.
  3. Use visually appealing templates and design elements to make your emails more attractive and engaging.
  4. Use clear and concise language to communicate the value of your products and make it easy for customers to take action.
  5. Include calls to action in your emails to encourage customers to visit your website or make a purchase.
  6. Use A/B testing to compare different versions of your emails and see which performs best. This can help you optimize your email marketing efforts and improve results.
  7. Use personalization to make your emails feel more individualized and relevant to your subscribers. This can include using their name, recommending products based on their past purchases, or segmenting your list based on their interests.

By following these best practices, you can use email marketing to effectively stay in touch with your customers and drive sales on your eCommerce website.

8- Consider using influencer marketing to reach new audiences and build credibility for your brand.

You can partner with influencers in your industry to promote your products to their followers.

Influencer marketing involves partnering with influential people in your industry or niche to promote your products to their followers. This can be an effective way to reach a new audience and build credibility for your brand. Here are a few tips for using influencer marketing for your eCommerce website:

  1. Research and identify influencers in your industry or niche who align with your brand values and have an engaged following.
  2. Contact the influencers and pitch your products or services in a way that highlights their potential value to the influencer and their audience.
  3. Offer the influencer a fee, product, or other compensation in exchange for promoting your products.
  4. Set clear goals and objectives for your influencer marketing campaign and track your results to see how well it’s working.
  5. Use influencer marketing as part of a larger marketing strategy rather than relying on it as your sole source of promotion.

By following these steps, you can effectively use influencer marketing to reach a new audience and promote your products on your eCommerce website. Just be sure to choose influencers carefully and clearly communicate your expectations and goals to ensure a successful partnership.

9- Retargeting involves showing targeted ads to people who have previously visited your eCommerce website or taken specific actions on your site.

This can effectively bring visitors back to your site and encourage them to make a purchase. Here are a few strategies you can use to retarget visitors and customers:

  1. Use retargeting pixels or tags to track website visitors and show them targeted ads as they browse the web.
  2. Create targeted ads that showcase products or offers that are relevant to the visitor’s interests or past actions on your site.
  3. Use retargeting to create personalized email campaigns that showcase products or offers based on the visitor’s past actions on your site.
  4. Use retargeting to show targeted ads on social media platforms to people who have visited your site.
  5. Use retargeting to create personalized product recommendations or offers based on the visitor’s past purchases or browsing history.

By using retargeting, you can effectively bring visitors back to your site and encourage them to make a purchase. Just be sure to carefully consider your targeting and messaging to ensure that your ads are relevant and effective.

Remember that it’s important to regularly assess and adjust your eCommerce marketing strategy based on what’s working and what’s not. Testing different approaches and measuring the results can help you fine-tune your strategy and drive more sales.

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Google ‘helpful content’ update to crack down on publishers creating ‘unsatisfying’ SEO stories https://www.new-waves.net/google-helpful-content-update-to-crack-down-on-publishers-creating-unsatisfying-seo-stories/ https://www.new-waves.net/google-helpful-content-update-to-crack-down-on-publishers-creating-unsatisfying-seo-stories/#respond Wed, 24 Aug 2022 22:54:45 +0000 https://www.new-waves.net/?p=9362 Google is preparing to crack down on publishers creating “unsatisfying content” aimed purely at ranking on search with a new “helpful content” search algorithm update.
The Google search update, rolling out this week, will prioritise “original, helpful content written by people, for people”, the platform said, adding that it wanted people to have a more satisfying experience.

Google said the types of content it is planning to deprioritise include articles “mainly summarising what others have to say without adding much value”.

The Sun has previously complained that its original scoops get buried in search results beneath stories by rivals that effectively rip their work off. A test of this theory by Press Gazette appeared to show it borne out.

In an Ofcom consultation last year, Sun owner News UK said: “The platforms prefer recency over provenance of news content, meaning that the incentives to invest in breaking a story is diminished. A publisher who rewrites a story is more likely to receive traffic referrals via platforms than a publisher who invested in writing the story in the first place.”

Google’s latest update will also crack down on stories that, it said, “promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed”.

This is a common SEO tactic: for example, Radio Times in June published a story with the headline “Knives Out 2 release date: Netflix movie’s star-studded cast, trailer and plot” despite the fact a date for the show was not announced until this week.

Google also warned content creators to evaluate whether they are “producing lots of content on different topics in hopes that some of it might perform well in search results” or “writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience”.

Press Gazette research into ‘churnalism’ earlier this month shed some light on the tactics leading publishers deploy when it comes to write-ups of trending topics on social media and producing SEO articles with little original content.

Google also asked: “Does your content leave readers feeling like they need to search again to get better information from other sources?” and “Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?”

Google said that sites with a primary focus and an existing or intended audience that would come to them directly to find useful information and articles that demonstrate first-hand knowledge and expertise should have nothing to worry about.

Danny Sullivan, Google’s public liaison for search, told Tech Radar that “how-to” style searches and queries relating to shopping, entertainment and technology could potentially benefit the most from the change.

He said: “We typically announce ranking updates that will be noticeable, or we expect to be particularly felt by publishers.

“This is a meaningful ranking update to Search, and we’ll continue this work with more updates in this vein in the months ahead. Users should expect to see the helpfulness of search results evolve and improve over this time.”

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Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update; What should we expect? https://www.new-waves.net/google-helpful-content-update-algorithms/ https://www.new-waves.net/google-helpful-content-update-algorithms/#respond Wed, 24 Aug 2022 15:45:48 +0000 https://www.new-waves.net/?p=9338 Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update, and you should be worried!

Google’s algorithm, Helpful Content Update:

Google’s algorithm, Helpful Content Update, will try to find low-quality sites and demote the entire website.  SEOs may be in for another shakeup similar to Penguin’s launch ten years ago. Here’s what you need to know about Google’s new update.

The new helpful content update sounds like a big deal.
Google has given us a list of questions to consider to determine whether our sites are designed to help people or created to do well on search engines.

If the latter is the case, you may find yourself hit with a sitewide signal that makes it difficult to rank.

If this update has a strong impact, which I believe it will, we may be in for another shakeup in the world of SEO like we had following the launch of Penguin 10 years ago.

If you have focused more on SEO efforts than creating content for humans to benefit from, this could strongly affect your site. It remains to be seen how powerful this ranking signal is.

Does it affect all sites that use SEO?

In their blog post, Google was careful to note that this update does not invalidate following SEO best practices.

They say, “SEO is a helpful activity when applied to people-first content” and link to their SEO starter guide. Google is not against search engine optimization.

This update is geared toward sites that have gamed the system, creating content that isn’t super helpful to people but still ranking well because of SEO rather than the merit of the content on the site.

Is it a penalty?

Google is careful in its wording regarding whether this is a penalty.

It’s not a manual action. You won’t see it listed in Google Search Console. It’s not a spam action.

We are to call it a “signal”. This is one of the many ranking signals Google describes in their documentation on How Search Works.

If that signal is applied to your site, it likely will feel like a penalty.

The good news is that you can get this classification removed from your site if you can improve your content.

The part of Google’s algorithm that classifies sites for this update will run continuously.

If the algorithms see that your site’s content has shifted to be helpful to searchers, the strength of the signal may be reduced or even lifted completely.

This announcement reminds me of the early days of Google’s Penguin and Panda algorithms.

Today these algorithms are baked into the core algorithm, but initially, they were filters applied to affected sites.

Sites with unnatural links (Penguin) or low-quality content (Panda) would have a filter that suppressed ranking.

If those sites cleaned up their link profile or improved the quality of their content, they had a chance at seeing recovery the next time Google ran a Penguin or Panda update.

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It sounds like the helpful content update classifier will have a similar effect in that sites affected will suffer some degree of sitewide ranking suppression and eventually can have that suppression lifted. But there are some significant differences:

  • The helpful content update classifier runs in real-time, continually. This means that new sites created just for SEO should have the signal applied right from the start. Also, existing sites can be affected when the amount of content created for SEO exceeds a threshold.
  • Sites will be impacted over a few months and to different degrees depending on the amount of unhelpful content found. Google won’t run specific updates during which sites recover. Instead, if the classifier determines that content has changed to now be deemed helpful to searchers and has remained that way for a few months, the weight of the de-ranking signal will be reduced or even lifted.

What is people-first content?

This is what Google wants us to focus on. But what is it?

I’ll share my thoughts on each of the questions they say to ask ourselves about our content.

“Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”

When trying to explain content quality, I’ve often asked clients, “Would this content still exist if it wasn’t for search engines?”

A local business would still want to educate its customers on its services.

The National Kidney Foundation would still publish content to educate patients and doctors.

Would you still create the content you are creating if search hits from Google did not exist?

“Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?”

This should not be new to us!

Google’s blog post on what site owners should know about core updates has a whole section of questions to ask ourselves regarding the expertise.

Knowing your topic is important.

I feel Google has started to promote first-hand expertise with recent product review updates.

Many affected by the July 2022 product review update were sites that lacked legitimate first-hand expertise in using the products they were recommending.

There was a sitewide demotion for the majority (if not all) of the sites I reviewed that were affected by this update.

“Does your site have a primary purpose or focus?”

The search quality evaluator guidelines teach Google’s quality raters that it is important to determine a page’s purpose.

Is it designed to share information? Or to sell products? Or perhaps to entertain?

Why does your site exist? How are you trying to help people?

The purpose of your content’s existence must be clear.
what is the purpose of a webpage1 | Google is releasing the BIGGEST update after Panda in 2011. It’s called Helpful Content Update; What should we expect? | Top App Development & eCommerce Website Design in Qatar | New Waves
From section 2.2 of the search quality evaluator guidelines: What is the purpose of a webpage?
People who have created sites with SEO efforts foremost will rationalize that their content is created to inform people.

If you’re unsure, I encourage you to review the following two questions:

  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?

Google wants to present searchers with information that fully meets their needs.

How do I know if my content is built for search engines first?

Once again, Google has given us some questions to ask.

When I read these, it feels to me that this update could significantly impact what we see in the search results.

If these questions apply to your content, you may find that your site is classified sitewide as being created primarily for search engines.

“Is the content primarily to attract people from search engines, rather than made for humans?”

I expect some content may lie on a spectrum. Google says the signal is weighted and that “[s]ites with lots of unhelpful content may notice a stronger effect.”

Super spammy sites with little actual benefit to searchers should be hit strongly.

Sites with some content created primarily with SEO in mind that also have helpful content update will be impacted, but not as strongly.

It is important to remember that the sitewide effect means the excellent content on your site will also be affected by this update if Google deems you worthy of the classification.

“Are you producing lots of content on different topics in hopes that some of it might perform well in search results?”

Many of the sites affected by the July 2022 product reviews update were review sites that reviewed almost any product out there. There was little focus other than “we review products.”

I expect we’ll see declines in many sites because they write on as many topics as possible rather than focusing on what is essential to their users.

“Are you using extensive automation to produce content on many topics?”

I wonder whether this line is geared toward sites writing their content mostly with AI content-generating tools.

AI-generated content can often rank well because it contains many words search engines use to determine relevancy.

But a person can usually tell when content is AI-written and not created by an actual human. If you are creating content by automated means, you may find yourself on Google’s radar.

“Are you mainly summarizing what others have to say without adding much value?”

This makes me think about review sites that aggregate Amazon listings and slightly re-word them. It will be interesting to see if other types of aggregator sites are hit as well.

“Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?”

I do think that it is still acceptable to write on trending topics, provided they are what your audience wants to read.

But if the focus of your site is to capitalize on new trends, I expect you may be affected.

“Does your content leave readers feeling like they need to search again to get better information from other sources?”

The quality rater guidelines instruct the raters to determine to what extent content meets a searcher’s needs:

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It is becoming increasingly more important to determine your readers’ intent when they come to your site.

And are you fully satisfying their needs? Would they need to go elsewhere for more information after reading your content?

“Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).”

I have seen blog posts that advise that content below a certain word count will be considered thin by Google, which is not the case. Sometimes short content helps the searcher more.

I suppose this question is written to dissuade sites from writing massive articles covering everything there is to know about a topic on one page (unless it meets the need of searchers who want to read a thorough essay on a subject).

This may seem like it contradicts Google’s advice to meet a searcher’s needs fully.

If tasked with creating content on buying a lawn mower, many SEOs are conditioned to produce the most thorough article on lawn mowers.

Let’s say a searcher typed, “best lawn mower.”

Do they need an article that explains “What is a lawn mower?” “Types of lawn mowers” and “How to start a lawn mower”?

Historically, those words have helped search engines understand that the page is relevant to lawn mowers.

However, in this case, the searcher’s intent is to get help in deciding which mower to buy, not to learn everything there is to know on the subject.

A shorter article may be what is more helpful to a searcher in this situation.

“Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?”

I’ve seen a real rise lately in discussions about operating “niche sites.”

I think some of these will survive, provided the writer is passionate about the niche and can write on relevant topics from personal experience.

But if you’ve picked a niche primarily based on your ability to rank for that content rather than out of a passion for covering that topic, you may find Google does not reward you.

“Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?”

This seems like a specific question and is pretty straightforward.

Is recovery possible?

If your site is classified as being built primarily for search engines, you will likely see a significant decline in search traffic over the next few months.

Google says that affected sites will indeed be able to work to remove the classifier and possibly recover their rankings.

It is important to remember that if Google sees enough SEO content on your site, the sitewide signal will also impact the remainder of the content on your site.

As such, you will need to identify where the problems are and work aggressively to repair them if you want to rank at all.

Here is what I will be recommending to sites that come to us for help after being affected by this update, although we’ll adapt our advice as more information becomes available:

  • Identify which content on the site could be construed as being created for search engines rather than humans.
  • Determine whether you can improve that content to Google’s satisfaction or not; it should not be indexed/removed from the site.
  • Find ways to produce content that goes above and beyond to be helpful to searchers. This may include adding more user-generated content, first-hand photos or videos, etc.
  • Compare competitor pages that continue to rank well to see if we can understand what content Google rewards as inspiration for improving our content.
  • Work on improving E-A-T for the site to help make it more obvious to Google’s algorithms that the site has and is known for having expertise on the topics it covers.
  • Clarify what the purpose or focus of each page is (and ensure that this purpose is first and foremost meant to help people).
  • In some cases, know when to cut losses and move on. I believe that some sites that are hit by this update may not be able to recover without extensive and possibly unattainable changes.

Conclusions

Before the launch of this update, Google reached out to several SEOs, myself included, to discuss its release. They wanted to clarify that this is not an SEO attack.

Good SEO can help people-first content perform even better.

It sounds to me like this update has the potential to have a strong impact on many sites that have invested heavily in SEO.

We look forward to participating in and watching the discussions on changes the SEO community sees once this update is live. I hope you fare well!

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