Top App Development & eCommerce Website Design in Qatar | New Waves https://www.new-waves.net New Waves specializes in professional App Development, Website Design, and eCommerce solutions in Qatar. Transform your business today! Sun, 31 Oct 2021 10:58:25 +0000 en-US hourly 1 Top App Development & eCommerce Website Design in Qatar | New Waves New Waves specializes in professional App Development, Website Design, and eCommerce solutions in Qatar. Transform your business today! clean The Power Of Split Testing (A/B Testing) In ECommerce Stores To Change Impacts Your Customers’ Behavior And Sell More Stuff https://www.new-waves.net/the-power-of-split-testing-a-b-testing-in-ecommerce-stores-to-change-impacts-your-customers-behavior-and-sell-more-stuff/ https://www.new-waves.net/the-power-of-split-testing-a-b-testing-in-ecommerce-stores-to-change-impacts-your-customers-behavior-and-sell-more-stuff/#respond Sun, 31 Oct 2021 10:58:25 +0000 https://www.new-waves.net/?p=6803 Suppose you own or manage an eCommerce store. In that case, you may have a brilliant business model, get more traffic to your store through SEO, paid ads, social media, and email marketing, have excellent customer service, and have every reason to be pulling in profits. Still, you are looking to get more prospects and sales. Do people seem to find your website but not your sales pages? One question matters above all others; you’ll do whatever it takes to find out the answer:

How can I sell more stuff?

 

How? Here’s the answer! Use segmented surveys to find out what quantitative data analysis won’t tell you: how customers think and their opinion about your online business. You can display surveys according to traffic segments. Also, use branching logic to drive the respondents to a specific question based on the previous answer.
Another way to investigate customers’ behavior and get A/B Testing ideas is to use heat maps and click-tracking. Keeping track of users’ clicks can lead to great insights. Heatmaps reveal how users see the website, what elements attract them more, and what call to action stands out.

Whether you’re just starting out, or you’re an established trader, split testing can take your business to the next level. By focusing on what makes sales happen, you’ll channel your energies in the right direction.

What Is Split Testing (A/B testing)?

Split testing, sometimes known as A/B testing, is a powerful weapon in the arsenal of eCommerce traders. With split testing, you can change any element of your website and observe how that change impacts your customers’ behavior.

You can see the precise impact of the change because some visitors will be shown the website as it was before you made the change, while others will only see it after you’ve made the change.

With split testing (A/B testing), you can see whether the changes you make get your customers to:

  • Spend more time on a specific page or your website.
  • Click where you want them to click.
  • Sign up for your email list.
  • Buy a particular product.
  • Buy more stuff overall.
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In an A/B test, you take a page on your webpage to create a second version of it. The original version or variant A will be shown to half of your traffic, and the other half will be delivered to the modified version or variant B.

The engagement and key performance metrics per variation will be collected, measured, and from there, you will know whether the change had a positive, negative, or no effect at all on your visitors’ behavior.

What to test on an e-commerce website?

The Split Testing (A/B testing) process must be designed along with the business and conversion goals. So, it’s not great to start testing everything on the website without knowing the results you want to get. Keep in mind the goals you set up and translate them into effective actions. You can test anything on your eCommerce site that might change how your website visitors behave. If you can tweak it, you can test it.
On an e-commerce website, you can test:

  • Content: headlines, texts, product descriptions, testimonials, etc. I strongly believe that words can make a massive difference for any business. Communicating the right message, in the right way, to the right audience will boost conversions instantly.
  • Images and video. Sometimes, people tend to skip the lines and look at the pictures on your website. Always display high-quality images related to the topics on site.
  • Call-to-action buttons.
  • Design. I include here: fonts, colors, the position of elements on the page, etc. The whole website must have one design to match the brand’s identity. Use matching colors and always check the meaning of every color because it significantly impacts visitors.

Benefits of Split Testing (A/B testing)

In our opinion, the most important benefit of Split Testing (A/B testing) is that you get improved content. Nowadays, in e-commerce, it is crucial to provide the right kind of content and send a message in a tone of voice similar to the audience. If the website doesn’t communicate in a familiar language, visitors are more likely to leave your online shop and go to other e-stores.
Also, A/B Testing comes in handy because it lowers risks regarding important decisions in the company. Doing A/B Testing constantly will point out what to do and not to do on your website, and you will know what decision to make.
With A/B Testing, failure is not an option. We say this because you have nothing to lose in an A/B Testing experiment. Even if the test hasn’t reached a statistical relevance or if the results are not how you expected, there’s no financial loss involved.
It is cheaper to use A/B Testing to modify your website directly. If you decide to modify your website without testing it first, you invest lots of money and time in programming and design. And nothing could tell you if the money you spend will get back to you as profit. But, if you test the variations and realize it’s not worth making those changes, you save time and money.

Conclusion

Even though A/B Testing might seem a complex process, do not panic. Organize the experiment and take it to step by step. Once you see the first positive results and taste the success, you will fully understand the importance of A/B Testing in eCommerce.

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