Instagram can start bringing you clients even if you have 1000 followers and 295 of them are your relatives. Why isn’t it happening?
Of course, bad content can be the reason and bad products/services, but many other reasons make your followers pass on you.
1. You bought fake followers
You bought fake followers and somehow forgot about it. You can’t expect 1000 followers you bought for $1 to buy your products/services. If you do, it’s about time to purchase the services of a good therapist.
2. Your followers are not your target audience.
Yes, they are real but don’t match your target audience. That’s what happened to the blogger @arii. She had over 2.6M followers when she launched her fashion brand. She managed to sell 35 t-shirts and had to close her business. Another example: You sell fitness courses for housewives, post your hot photos in bikinis (as proof that the course works), collect a lot of males from overseas among your followers, and expect them to buy your courses? Pff…
3. You don’t sell enough.
You use Instagram to post a lot of funny videos/memes, photos of your cat Purr Purr, repost ahaha videos from @9gag and share your mom’s cookie recipes. In-between these 100 random posts, you make 2–3 posts with photos of your product/service. So it’s NOT OBVIOUS to your followers that you are actually selling something.
4. You don’t work with their fears and “buts”.
Don’t have money to get your product? Write about the financing plans. Afraid they won’t like it? Talk about the return policy. X2 more expensive than your competitor? Explain why they should choose you. You are a surgeon, and they are afraid of general anesthesia? Explain to them that general anesthesia doesn’t steal their years of life and doesn’t transmit these years to the anesthesiologist.
5. They don’t know they need your product.
Yet. Your target is to make them feel that need by explaining how it can improve their miserable lives.
6. You don’t create an effect of urgency.
Remember the “Sell me this pen!” moment from “The Wolf Of Wall Street”? No? Then watch it again!!
7. You don’t write for your followers.
I often see IG injectors that shoot videos explaining the technique to their colleagues instead of explaining the treatment to their potential clients. If you want to sell your services/products, you need to write FOR YOUR potential client. Explain to them WHY they need it. Forget about professional jargon. “Septal, conchal, and costal cartilages are good options for structural transplants. If available, septal cartilage is well suited for reconstruction of nasal tip support with a columella strut and improvement of vestibular function due to its rigidity and straight shape.”. Seriously? “It will make your nose look amazing, improve breathing and make you look better than that bitch from the marketing department” — that’s all they need to know.
8. They don’t know they need your product.
Yet. Your target is to make them feel that need (We call it the Aha! moment). I will write a post on how to do it.
9. Your client service sucks.
They ask about the price in the comments, and you ignore them? Your replies are very short, and you are not trying to move the conversation to DM? which is — Obvious sign of bad service.
10. They already bought your product/service.
Think about cross-selling/up-selling. Enlarge your product/service line if needed. Or get new followers.