Your brand is much more than your logo. Your brand is what consumers think of you and, ultimately, what they believe about your brand determines whether they choose to be a customer or not. Brand Building is a long-term, strategic approach for improving your digital footprint...
Google recently on April 25, 2017, have announced a new set of changes to its search engine that aimed to reduce the number of fake news results that show up on its website....
Your brand is much more than your logo. Your brand is what consumers think of you and, ultimately, what they believe about your brand determines whether they choose to be a customer or not. Brand Building is a long-term, strategic approach for improving your digital footprint...
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?....
First of all, let’s face it: a Website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is turning these visitors into customers – in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more...