Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.
Lead generation is a crucial part of any business’s success. Those leads turn into customers, clients, and brand ambassadors.
But too many businesses make one fatal mistake in their lead generation efforts:
They don’t optimize their website to capture leads before driving traffic.
They create content, promote it around the web, and drum up some buzz, but that traffic comes and goes. Those visitors don’t stay long enough to check out their products/services (let alone buy them).
The fact of the matter is most people who visit a website aren’t ready to buy yet, but they might be in the future. That’s why you need a way to contact them, stay in touch, and remain a part of their lives.
Amazon does this by making you create an account. This is how they email you deals and promotions.
Software companies usually offer a free trial. They collect an email address or phone number when you download, so they can follow up with you later.
Countless other businesses find ways to get that contact info and generate leads.
Here are the five tactics you will learn to optimize your site for lead generation:
- Lead magnets
- Landing pages
- Pop-up forms
- Content upgrades
- Sidebar and end-of-post opt-in forms
We will go through all tactics in details in the coming posts.